| :: Sr. Brand Manager :: | |
| Company Introduction | 글로벌 모던 럭셔리 브랜드 |
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| Job Description | Marketing Strategy Deployment and Implementation: Support the Marketing Director in developing the brand vision and strategy for that aligns with global brand priorities and is tailored to Korean consumer and market landscape. This role will in particular Integrated Marketing Planning - Act as campaign owner from brand activation download, local approach, co-brief to creative with global marketing, KPI setting to IMC planning, activation idea development & PMO tracking. Develop campaign guidance (local insights & strategy + global guidance) to all Korea marketing members. Coordinate with cross-functional teams to develop and execute integrated marketing plans that are in line with campaign ideas and strategy Establish holistic annual marketing plan (short / long range) streamlining across all funnels and touchpoints focusing on increasing Gen-Z acquisition and brand desirability Marketing Investment Allocation: Manage channel and campaign allocation to achieve marketing targets Global & Regional Marketing Liaison: Brand Ambassador of Korea for global marketing to communicate Korea s strategy and needs to global/regional teams with logical and data-based information to maximize global support and awareness of Korea business Campaign Performance Tracking: Closely monitor campaign performance across Media, New Acquisition, Performance Marketing, Search, Traffic and impact to business with Media Manager, Marketing Analytics, E-Commerce and all other key internal stakeholders to propose in-campaign optimizations. Executional Excellence: Ensure seamless implementation across brand marketing, Media, PR, CRM, Brand Analytics in line with annual and long-range strategy. Core KPI: New Acquisition, brand KPI uplift, Search Lift, Traffic Impact to ECOMM/Retail, Marketing effectiveness, and efficiency targets. |
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| Job Requirement | +8years of work experience in retail industry Brand builder with growth mindset Proven strength in strategic thinking, data driven and strong analytical sense Extensive experience in marketing, with a strong understanding of both global and local marketing principles Experience working with cross-functional teams and in a multicultural environment, with an ability to communicate and collaborate with stakeholders at all levels of the organization Strong project management skills, with a demonstrated ability to lead complex projects from conception to execution Excellent communication skills, both written and verbal, with an ability to effectively present ideas and influence stakeholders Open mindset, willing to take challenges. Education: Bachelor n Business Admin, Marketing, Communications or MBA is a plus Experience: Experience in branding building, strategy, campaign launch, team leadership role Knowledge of digital media planning & buying, retail marketing, and PR. Proven experience in brand building Ability to adapt to brand transformation and drive necessary changes in marketing. Strategic and consumer-centric mindset. Solid leadership skills of self and people management. Team player who fosters partnerships within and outside the marketing department. Fluent in written and spoken in Korean and English Influencing persuasion skill Experienced in multinational fast paced matrix organization with diverse background counterparts. Growth mindset, Can-Do Attitude, Ownership of Business, Brand & Team |
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| Location | 서울 | Degree Level | 대졸이상 |
| Career Level | [차장급][과장급] | ||
| No. of Recruitment | 1 | ||
| Salary | 협의 | ||
| Required Document | 영문이력서 | ||
| Others | - 원서 마감후 1차(서류) 합격자에 한하여 개별연락 - 해외여행에 결격 사유가 없는 자 - 이력서에 연락처, 희망연봉 게재 |
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| Contact/Inquiry | 박지수 / 컨설턴트 02-6281- 5059 suepark@nterway.com |
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